The VO2 Cup Back to the challenge
Effective August 25, 2026

Privacy policy

This policy explains how The Meaning Company of California LLC ("we," "us," or "Sponsor") collects, uses, and shares information in connection with The VO2 Cup, its website, application process, community, testing, events, and prize administration.

Information we collect

Depending on how you interact with the challenge, we may collect:

How we use information

We use information to review applications; administer payments, refunds, testing, scoring, the participant community, events, and prizes; communicate with participants; maintain safety and contest integrity; prevent fraud and abuse; improve the challenge; comply with law; and establish, exercise, or defend legal claims.

How we share information

We may share information with service providers that help us operate the challenge, including Stripe, testing laboratories, email and community platforms, event vendors, professional advisers, insurers, and cloud-service providers. We may also disclose information when required by law, to protect participants or the public, or in connection with a merger, financing, reorganization, or sale of the relevant business. We do not sell personal information.

Results, photographs, and publicity

As described in the Official Rules and any applicable release, we may publish the winner and top finishers' names, photographs, and scores or percentiles, and may use photographs and video from challenge events. Other individual health or performance information will not be published unless the participant consents or disclosure is otherwise permitted by the Official Rules or law.

Retention and security

We retain information for as long as reasonably necessary to operate the challenge, satisfy legal, tax, accounting, insurance, and dispute-resolution obligations, and protect the integrity of results. We use reasonable administrative, technical, and organizational safeguards, but no method of transmission or storage is completely secure.

Your choices

You may request access to, correction of, or deletion of personal information by emailing us. We may retain information where required by law or necessary for legitimate business purposes. You may unsubscribe from nonessential marketing communications at any time, although we may still send operational messages about your application, payment, testing, or participation.

Children

The VO2 Cup is not directed to anyone under 18, and we do not knowingly collect personal information from children.

Changes to this policy

We may update this policy from time to time. We will post the revised policy here with a new effective date and provide additional notice when required by law.

Contact

The Meaning Company of California LLC
San Francisco, California
pablo@meaning.co

The VO2 Cup · A project of The Meaning Company of California LLC · Official Rules, Rev A